FIFTEEN SA wineries will have the opportunity to participate in Wine Australia’s US Market Entry Program at half the usual cost, with the state government to subsidise 50 per cent.
The program will run from July 2021 to June 2022, be delivered in partnership with Wine Australia and has been designed to educate wineries about the realities of the US market, including compliance, marketing, pricing, sales, PR and logistics.
In 2020, SA producers exported just under $50 million of labelled, bottled wine to the US market. The US has been identified as a priority market for the SA wine sector and has been earmarked by Wine Australia as the most attractive market for Australian wine based on economic and market analysis.
Trade and Investment…